CUSTOMER CENTRIDITY: Why Getting the Order Can Be Easy – But Earning the Client Matters More | For Business, Sales, Leadership, Management and more ...| Format 6x9 | 15.24 x 22.81 cm | 128 pages

Dive into the world of sales, leadership, and customer-centric management.This rich and insightful work, full of real-world experiences, takes you to the heart of successful customer care. Through authentic stories, practical observations, and management reflections, the author shares more than 27 years of international experience to inspire salespeople, managers, and companies to put their customers at the center of every decision.Inside, you’ll discover practical advice, motivating anecdotes, and keys to transform your sales approach: active listening, creating shared value, building lasting relationships, and developing human-focused, purpose-driven leadership.More than just a book, it is a companion that helps you rethink your practices, enhance customer satisfaction, and create shared, sustainable success.Inside you will find:True stories from key account management across 18 countries illustrating essential principlesPractical tips for customer acquisition, retention, and loyaltyInsights into human behavior and the psychology of decision-makingGuidance on building a personal brand that inspires trustStrategies for navigating internal politics and improving communication within your organizationMarketing and leadership principles for sustainable growthLessons drawn from decades of direct customer interactionExplanations of SOAR, SMART, Eisenhower Matrix, Strategy Pyramid, Bell Curve, and moreWhether you are a sales professional, entrepreneur, executive, business school professor, or student, this book is your guide to building trusting relationships that go far beyond a simple transaction. Read more